Natasha Jen

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram's New York office in 2012.

A three-time National Design Award nominee, Natasha's work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture.

Her clients include Essential Products, YouTube, MIT Architecture, Storefront for Art & Architecture, BIG/Bjarke Ingels Group, FR-EE, to name a few. Past client include Ralph Lauren Home, Kate Spade, Chanel, Nike, Target, Puma, OMA/Rem Koolhaas, Harvard Art Museums, Guggenheim Foundation, etc.

She has earned a variety of awards and appeared in a number of publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, Flaunt Magazine, China Art and Design, Soda Magazine, and Rosebud. She was a winner of Art Directors Club's Young Guns 4 and also served as a judge for the competition in 2007 and 2011. In 2014, Wired Magazine named her as one of nine "Designers Who Matter."

Natasha is a faculty member at the School of Visual Arts and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and Maryland Institute College of Art.